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How to lead in times of uncertainty

October 11, 2024
BGD Insights
BGD Insights

How can and should CEOs navigate increasingly blurred lines between business and politics? And what skills are needed to succeed in this new environment? Michael Ensser, Global Chair at Egon Zehnder, discusses the chances and challenges of leadership in a complex world.

Interviewed by Klara Marie Schroeder

In your latest survey, “The CEO Response”, 76% of CEOs said that they expect groundbreaking systemic changes ahead. Yet very few believe that their organizations are fully prepared to meet them. After witnessing the conversations at Berlin Global Dialogue over the last few days, do you think CEOs focus too much on the challenges instead of the chances?

CEOs continue to focus on opportunities, even though they're facing more challenges than we’ve seen in the past. While every generation believes their time is the most challenging, I think this generation is correct. The magnitude of global challenges—from the pandemic to supply chain disruptions and geopolitical instability—is unlike anything we've experienced before. We're also undergoing an energy transition and seeing the rapid rise of AI, both of which are occurring at a scale and speed we've never encountered. So, while there are still opportunities, there's an even greater need to tackle these urgent challenges.

Speaking of geopolitics, 68% of CEOs currently consider geopolitics as an intrinsic part of doing business, and said that they should accept their responsibility in that context. How do you define that responsibility?

CEOs are facing expectations from various stakeholders to raise their voices and take a stance in political and societal discussions, rather than focusing solely on business. It’s recognized that political institutions alone cannot solve all problems. With the rise of nationalism and populism, companies have discovered—or rediscovered—that they have a role to play in society beyond creating products, services, and profits. This role extends far beyond just shareholders and stakeholders. What is interesting about this answer are the alternatives: CEOs neither want to replace politicians nor retreat to pure business; they are pursuing their own way of making themselves heard.

The interests of a company might not necessarily be aligned with the geopolitical stance of their country. How do you think CEOs should navigate that complexity?  

CEOs would be ill-advised to get involved in the heated political dialogue - but they can take a stand, for example by explaining why their company needs foreign skilled workers. Of course, there’s no simple answer. In the end, political and business leaders need to draw closer and work together to develop effective strategies. They must learn to navigate markets that may be shifting in various directions and find ways to thrive in a world experiencing unprecedented disruptions and geopolitical changes. This is only possible through dialogue, building trust and common ground.

You spoke a lot about populism and nationalism. In the study, most CEOs cited populism as their biggest political concern, and many CEOs are increasingly positioning themselves in this context. In the age of social media, how important do you think public perceptions of a CEO’s stance is - and how do you think it impacts the company’s bottom line?

A huge number of CEOs are active on social media, communicating with a much broader audience than just their employees or stakeholders. In this context, you can’t limit your message to just how you produce products or provide services. You also need to take a stance on global affairs. This might be new territory for many leaders and may feel uncomfortable - and we see many CEOs who aren’t fully prepared or trained for this. But there’s no way around it; it’s the next level of learning and unlearning that CEOs need to embrace to meet these new demands.

Speaking of these new demands, what skills do you think are needed to navigate this increasingly blurred lines between business and politics?

I think a level of strategic empathy is needed to understand how solutions are being created in a world where compromises must be made between very contradictory agendas and world views. It's a world where opinions hold significant power, sometimes overshadowing actual results. It's important to recognize how different this is, and to develop a deeper understanding of the challenges on the other side. Being helpful rather than accusatory is important in this context.

In the study, 35% of CEOs say that their leadership team is the best resource for discussing these new challenges. Do you think that is beneficial considering the lack of diversity in many companies? Wouldn’t many CEOs benefit from outside perspectives in order to navigate these challenges?

Yes, but there no either-or situation. Many CEOs acknowledge that a major lesson for them is the need to improve their listening skills. Effective listening comes with curiosity and an open mind, allowing for new answers to emerge. It involves looking as broadly as possible and integrating different perspectives. That said, we’re also seeing an increasing number of leadership teams with greater diversity, which is encouraging.  

According to the survey, most CEOs are investing more than ever in their personal development as leaders. From your experience what does that look like? What are the things CEOs are trying to learn or improve?

We often refer to the increasing level of complexity, and this can easily lead to feeling overwhelmed. It can make you feel helpless because you realize you no longer have all the answers, yet you're expected to. How do you cope with the next level of ambiguity? How do you operate in a world where you can only see as far as your arm’s length, and everything beyond that is uncertain? Despite this, you still need to be the one on deck, the one leading, the one providing orientation.

This requires a lot of inner work. It’s not something that comes just from having attended a good business school or having been trained to be a good head of production, sales, or internal organizations. Preparing for this 'heavy weather' requires additional training and learning, starting with a deeper understanding of yourself.

70% of survey respondents were from Europe. What is the difference in attitudes between CEOs from developed and emerging economies?  

From my conversations around the world, I see a big difference in the focus on opportunities, especially when you compare it to countries like India and the US, or regions like the Middle East. I think many Europeans would benefit from a “can do” attitude.  

In general, I believe we need more cooperation between business and politics. We need to speak about solutions instead of pointing fingers. That’s why I appreciate formats like Berlin Global Dialogue - it is a perfect opportunity to come together.  

Read the full survey here.

Michael Ensser is the Global Chair of Egon Zehnder. He was previously Managing Partner of the German and the Swiss organizations.

Michael advises leading technology and media companies. In addition to finding and preparing suitable candidates for top executive positions, he supports large-scale transformation projects by carrying out management appraisals, analyzing the potential of organizations, and leading development efforts.

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